WayAhead – the Mental Health Association NSW plays a vital role in the development of mental health initiatives, the provision of information, support and advocacy which increases community awareness and knowledge of mental health issues.
With the support of our board, staff, members, volunteers and students, we work towards a society free from prejudice and discrimination against people living with mental illness. We strive towards a society that understands, values and actively supports the best possible mental health and wellbeing for all people.
WayAhead is an ACNC registered charity and a company limited by guarantee. We are a member of the Mental Health Coordinating Council, NCOSS and Mental Health Australia. We are a quality accredited organisation by the Quality Improvement Council.
The focus of our work
We do a range of work that is primarily focused on:
- The provision of mental health information – the WayAhead Directory, Mental Health factsheets, information phonelines, education seminars, mental health expos and workshops
- Free monthly anxiety support groups throughout NSW
- The co-ordination of mental health promotion activities such a Mental Health Month NSW, WayAhead Workplaces and Perinatal Depression and Anxiety Awareness Week
How we work
- We work in partnership and collaboration.
- We are inclusive of the whole of community.
- We work to empower people living with mental illness.
- We promote social justice.
- We are person centred and demonstrate empathy and support.
- We operate with integrity and are accountable.
The current operating environment
WayAhead currently receives three significant grants.
All grants are administered through the Mental Health Commission of NSW
- Core Grant – general activities plus Mental Health Information Service, anxiety support groups, self-help groups, small steps, anxiety forum, anxiety information line and our mental health promotion programs.
- Collective Purpose grant –for the partner organisations to co-locate and expand shared services and shared projects.
- Mental Health Month Grant – funds Mental Health Month activities.
WayAhead and its partner organisations operate within a shared office that promotes collaboration we have called Collective Purpose. The vision is for a dynamic and inclusive space that supports social justice. The Collective Purpose goals for 2016-20 are
- A robust sustainable organisation
- Strong, stable organisational capacity that puts people first
- Excellence in member and customer services
- An innovative leader in community organised organisations.
About this plan
This Plan has been developed to reflect our vision and our purpose. It also focuses on the outcomes that WayAhead aims to achieve over the life of the Plan. By retaining a strong outcomes focus we are more easily able to demonstrate to our government and non-government partners, and to all our other stakeholders, the value of the work we do as we ‘live out’ our values and work to achieve our vision.
Our Strategic Plan will also guide and inform the development of WayAhead’s Operational Plan.
A society that understands, values and actively supports the best possible mental health and wellbeing for all people.
We champion the wellbeing of all people, in particular their mental health and dignity, through education, information, support, and advocacy.
Empower people and communities
Work for social justice
Act with integrity
Deliver to the greatest effect
| Strategic Priority 1
We are known leaders of education, information, support, and advocacy programs.
Clarify and enhance the community profile of wayahead
- Review how our current stakeholders and the broader community perceive the services we offer
- Develop and implement a marketing strategy to promote our unique leadership role
Grow and develop effective programs
- Review current program offerings
- Develop a program growth strategy
Utilise innovative approaches to reach diverse audiences
- Review communication approaches to grow audience reach
- Develop a media and communications plan
- Develop new approaches to support effective service delivery
Our work is informed through consultation with key stakeholders
- Develop a strategy to identify our stakeholders and maximise stakeholder engagement
- Evolve our approach to engaging with members, especially those impacted by mental health issues and other stakeholders
| Strategic Priority 2
We demonstrate the positive impact of our initiatives.
Measure program impact
- Develop a framework that measures all program activities and imbed a review culture across all programs
- Review all programs to assess for enduring impact
Deliver quality outcomes
- Review and redesign program activities to ensure we deliver high quality and in demand services
| Strategic Priority 3
Innovate and respond to emerging issues and needs
Utilise evidence to inform planning
- Utilise our data and evidence to inform planning
- Identify key data to assist planning for potential growth opportunities
Leverage, partner and invest
- Identify service needs and gaps
- Propose new service initiatives
- Engage and partner with the community in the roll out of our work
| Strategic Priority 4
A sustainable and dynamic organisation
Effective corporate governance
- Maintain and develop sound governance and management practices
- Manage corporate risks successfully
- Diversify our revenue streams
- Maximise the efficiency of our programs
- Underpin organisational capacity through effective workforce recruitment, retention and succession planning.
- Develop and execute an organisational culture strategy
Strategic business initiatives & ventures
- Increase our reach in regional and rural NSW
- Continue to lead the development and growth of Collective Purpose